Vootu, Inc. is a renowned manufacturer of high-quality LED light products based in Clearwater, Florida. While they had a strong presence through distributor websites and their own informational site, they recognize the untapped potential of direct retail sales as they were leaving at least $70k annually on the table. To seize this opportunity, they hired us to build a customized eCommerce website using WordPress and WooCommerce.
Project Overview
Our goal was to design and develop a visually appealing and user-friendly retail eCommerce website for them. This website enabled them to sell their LED light products directly to the general public. With a focus on customization and integration, the website featured a unique design with a slider to showcase their products effectively. It included 6 static information pages, 25 products (each with at least 2 variations and up to 8 variations), a contact form, and seamless integration of various payment methods (Authorize.net, ACH/eCheck, bank transfers), shipping methods (UPS with live shipping quotes and local pickup), and QuickBooks for instant bookkeeping.
Key Features and Functionalities
Customized Design with Slider
A visually engaging design showcased featured products and promotions, aligning with Vootu, Inc.’s brand identity.
eCommerce Functionality
WooCommerce provided a robust platform for seamless transactions, intuitive shopping, and checkout process.
Information Pages
Six static pages offered comprehensive content, building trust and transparency for customers.
Contact Form
An integrated contact form enabled easy communication for inquiries and support.
Secure Payment Methods
Authorize.net, ACH/eCheck, and bank transfers provided multiple payment options.
Efficient Shipping
UPS API integration offered real-time shipping quotes and local pickup for convenience.
Sales Boosting Features
Promotional banners, discount codes, cross-selling, and product recommendations enhanced retail sales and engagement.
QuickBooks Integration
Streamlined bookkeeping with automated order data transfer for accurate financial records.
Project Goals and Outcomes
Increased Revenue
Vootu, Inc. aimed to capture $70k/year in retail sales previously missed, leveraging the new ecommerce website.
Enhanced Customer Experience
The user-friendly interface and intuitive navigation fostered customer satisfaction and loyalty.
Efficient Order Management
Automated processes streamlined inventory, order fulfillment, and payment reconciliation.
Improved Brand Visibility
The dedicated ecommerce platform expanded the customer base and strengthened brand presence.
Conclusion
Working closely with Vootu, Inc., our team designed and developed a retail ecommerce website tailored to their needs. Through customized design, seamless integration of payment and shipping methods, QuickBooks connectivity, and a focus on retail sales, the website empowered Vootu, Inc. to maximize their LED light products’ potential and establish a strong online presence in the retail market.
