Integrated Direct Mail & Digital Marketing / Bricks & Clicks Marketing

Augment Your Digital Strategy with Direct Mail

In today’s crowded digital landscape, it’s crucial to know how to break through the noise and reach your audience effectively.

At Bricks & Clicks Marketing, I offer an integrated marketing service that combines the precision of digital marketing with the tangible impact of direct mail.

This powerful combination increases engagement, boosts ROI, and drives meaningful results.

Why Choose Integrated Marketing?

Multichannel marketing is key to standing out. By using a combination of digital and direct mail, you can reach your audience at multiple touchpoints, creating a seamless experience that fosters stronger connections. In fact, adding direct mail to your digital campaigns can increase response rates by up to 35%, with a 63% rise in overall response and 60% increase in ROI.¹

Know Your Audience

Understanding your audience is critical. Did you know that 90% of purchase decisions are driven by emotion?² Our service helps you tap into these emotional triggers by ensuring your message is delivered through the right channels at the right time—whether your audience is scrolling through social media, checking email, or sorting their mail.

Tip: Learn everything you can about your audience's needs, buying behavior, and preferred channels.

Here’s a postcard message personalized with the recipient’s name (Hey **Marcus**) and city (**Durham** homeowners). The QR code is customizable and will notify you when it’s scanned.

The Power of Direct Mail

Direct mail is more than just paper—it’s a tool to build brand awareness, generate demand, and break through the clutter. Unlike emails, which have an average lifespan of just 2 seconds, a piece of direct mail can stay in a home for an average of 17 days,³ giving your message more staying power. In fact, direct mail delivers an ROI of 161%, outperforming other channels like social media (21%) and digital display ads (23%).⁴

Key Benefits:

Higher Response Rates: Direct mail has up to 37 times higher response rates than email.⁵
Lead Generation: It works exceptionally well for industries with long sales cycles.
Brand Familiarity: 46% of consumers are more likely to respond to offers from brands they recognize.⁶

ROI of Marketing Campaigns by Medium

Modernizing Direct Mail with Digital Integration

Today’s direct mail isn’t the old-fashioned type. We integrate cutting-edge technology to personalize, track, and enhance your campaigns:

Personalization: 86% of consumers say that personalized experiences increase their loyalty,⁷ 80% of consumers are more likely to respond to personalized offers.⁸
QR⁹ Codes & PURLs: Simplify customer response and track engagement.
IP Address Matching: Synchronize online ads with direct mail delivery for a one-two punch.

By blending traditional and modern marketing strategies, you can see significant improvements in campaign effectiveness. In fact, 68% of marketers report that combining digital and direct mail increases website visits.¹⁰

Examples of our integrated approach

Retargeting mail recipients on social media or SERPs
Retargeting website landing page visitors with direct mail
Sending mail recipients to personalized web pages with QR codes
Using QR codes to trigger automations for warmer leads
Automatically mailing a neighborhood after finishing a job
Automating birthday cards, referral requests, etc while tracking activity

If you have a CRM that works with Zapier, we can automate much, much more than this!

Triggered Direct Mail for Maximum Impact

Our method allows you to send personalized direct mail at just the right moment. Whether a prospect revisits your website, abandons a cart, or completes a purchase, we can trigger a direct mail piece to keep your brand top of mind.

Tip: Use direct mail to follow up on digital interactions and nurture leads for the long term.

Integrated Marketing: Direct Mail + Digital

Combining digital marketing with direct mail maximizes your reach and enhances your results. Here’s what you can expect:

68% more website visits
63% increase in response rates
60% higher ROI¹¹

Tip: Take advantage of marketing technology to target your audience more effectively and drive better results.

Ready to Boost Your Marketing with Integrated Direct Mail?

Let’s have a quick 15 minute chat at your convenience and we will create a customized integrated marketing plan for your success.

Association of National Advertisers Response Rate Report 2023, Performance and Cost Metrics Across Direct Media ↩︎
https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html ↩︎
Niblock, Rosie. “Infographic: Direct Mail vs. Email”. 15 February 2017 ↩︎
Association of National Advertisers Response Rate Report 2023,
Performance and Cost Metrics Across Direct Media ↩︎
The Association of National Advertisers(ANA), “ANA/DMA Response Rate Report 2018” ↩︎
https://www.modernpostcard.com/blog/direct-mail-statistics ↩︎
https://www.twilio.com/en-us/state-of-customer-engagement ↩︎
The Association of National Advertisers(ANA), “ANA/DMA Response Rate Report 2018” ↩︎
QR = Quick Response ↩︎
https://www.uspsdelivers.com/the-future-of-direct-mail-is-here-and-its-dynamic/ ↩︎
https://www.uspsdelivers.com/the-future-of-direct-mail-is-here-and-its-dynamic/ ↩︎