Why Postcards Are Beating Digital Ads in 2025 (And What That Means for Your Business)

Are digital ads getting you fewer results lately? You’re not alone.

Rising costs, ad fatigue, and the explosion of AI-driven search results have made it harder than ever to reach real people with online ads. That’s why businesses are turning to a surprisingly powerful alternative: postcards.

📉 Digital Ads Are Hitting a Wall

More than 50% of Google searches now end without a single click. Why? Tools like ChatGPT and Google’s AI-generated results give people answers without ever visiting your website.

Meanwhile, Facebook and Instagram ads are getting skipped, swiped, and blocked.

Add in rising ad costs and privacy limitations, and it’s no wonder small businesses are feeling squeezed.

📬 Why Direct Mail Is Making a Comeback

Physical mail doesn’t rely on clicks, algorithms, or screen time. It lands directly in someone’s hands — and it works. Here’s the proof:

• 85% of consumers open mail addressed to them by name¹
• Direct mail gets up to 5x higher response rates than email²
• Direct mail generates 42% more customers than email²
• People remember what they hold — 75% memory recall for postcards vs. 44% for digital ads²

🏠 Even Better: Personalized Street View Postcards

You can now show recipients a photo of their actual house on the front of the postcard. That’s not a gimmick — response rates increase by 600% when people see their own home.

Imagine how hard it would be to ignore a postcard that says:

“Hi Julia! We’re offering a new roof inspection deal for Maple Street homeowners — including your home at 1162 Maple St!”

🔁 Automated, Smart & Affordable

Modern postcard marketing isn’t just “spray and pray” — it’s targeted, trackable, and affordable:

• Automatically send postcards to website visitors (yes, even anonymously)
• Automated drip campaigns, thank you cards, review requests, and birthday cards
• Track every scan, visit, and lead
• Integrate with your CRM or lead list⁵
• Purchase lead lists by location, homeowner status, business type, and more

✅ It Works for Local & Online Businesses

Postcards are working for:

• Local contractors marketing around job sites
• Realtors farming neighborhoods or listing zones
• Restaurants sending deals to nearby offices
• SaaS companies retargeting cold website visitors
• Schools, salons, yoga studios, training programs—you name it

Ready to Stop Wasting Money on Digital Ads?

Start sending postcards that people actually see, read, and respond to.

➡️ Book Your Free Consultation Now

1. https://tensionenvelope.com/sites/default/files/2016_mail_moments_report_may_160504_1400.pdf ↩︎
2. https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
3. https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
4. https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
5. If they integrate with Zapier ↩︎