Hey Neighbor – are online ads doing less and less for you?
Digital ads are easier than ever to ignore — or block entirely. And with AI search tools like ChatGPT and Gemini giving instant answers, fewer people are visiting websites after a Google search. That means fewer clicks, more competition, rising ad costs… and less ROI.
📉 Over 50% of Google searches now end without a single click.
So what can you do when online marketing just isn’t delivering?
Go old school — with a modern twist.
Separate yourself from the crowd with personalized, handwritten postcards your customers can hold in their hands. Unlike digital ads, direct mail gets opened, gets remembered, and gets results. You can:
- Find new customers
- Re-engage past clients
- Retarget website visitors
- Send special offers to your list
- Trigger mail from your CRM automatically
🔥 Bonus: Use Google Street View images of each recipient’s home on the postcard.
This one tactic increases response rates by over 600% — because no one ignores a postcard with their own house on it.
What is postcard marketing?
Postcard marketing is targeted direct mail built for the digital age.
📬 You send personalized, trackable postcards based on your data.
📊 You get more engagement, more leads, and better ROI.
People want mail. According to USPS, 86% of people go through all their mail.1
And it’s not just opened — it’s remembered.
Why Direct Mail Crushes Digital Right Now
Big brands have ruined digital for small businesses.
Thumbtack, Yelp, Amazon, and Google’s own paid listings are crowding out local businesses.4
And now with AI answering questions before someone clicks, traffic to your website is drying up.
But direct mail goes straight to your customer’s mailbox — no algorithm in the way.
And when it includes their name, their city, their street address — even a picture of their home — it feels personal.
It makes them stop, read, and act.
Target the Right People with Data + Automation
Use automation to:
✅ Send thank yous, drip campaigns, and birthday wishes
✅ Request reviews or referrals
✅ Trigger postcards from your CRM
✅ Mail people who visit your website5
✅ Buy leads by zip code, income, home type, and more
Find New Customers by Location — or Buy Leads
Use your own list or buy leads starting at just $0.05 per contact.
🎯 Search by zip code, street, or city
🏢 Target homeowners or businesses
📈 Filter by income, home type, years in business, and more
Imagine:
A realtor sending “Just Listed” cards with the listing’s street view photo
A roofer mailing 100 homes near their latest job site
A restaurant offering local businesses deals on lunch specials
A yoga studio letting office employees nearby know they can stop in after work
Track Results in Real Time
Gather data, learn what works, and measure your ROI down to the penny
Use personalized QR codes to:
📲 Track scans and measure engagement
🔁 Trigger follow-up automations
📈 Calculate ROI down to the penny
All your postcard performance stats are in one place.
And yes — it integrates with your CRM.
And it can all be automated with your CRM6. You can focus on what you do best and drip postcards and letters in a sequence or send the right message at the right time – triggered by your CRM.
Personalize the text on this page!
Fill out & submit this form to see the Name, Address, & City you submit be used to personalize this page!
Postcard Marketing Works for These Businesses
(and more)
Local Businesses
- Contractors & Remodelers
- Dentists, Doctors, Lawyers
- Fitness Studios & Yoga Instructors
- Hair Salons & Barbershops
- Local Shops, Schools, & Service Providers
- Real Estate Agents
- Restaurants & Cafés
- Tutors & Training Programs
National / B2B / Online Businesses
- B2B Services
- eCommerce Brands
- Financial Advisors
- Membership & Coaching Programs
- Online Trainers & Teachers
- SaaS Products
Ready to See What Postcards Can Do for Your Business?
Let’s chat. I’ll show you how you can use postcards to generate leads, increase sales, and stop wasting money on digital ads that don’t deliver.
📬 Book your free consultation now.
FAQ
They use realistic handwriting fonts — including AI-generated ones with natural variations and mistakes — for that handwritten feel.
There are two sizes of postcards (4×6 and 6×9), windowed letters, windowless letters, notecards, and gift cards.
Absolutely. Just like email merge tags, your postcards can say things like:
“Hey [first name], we have a deal just for [their city] homeowners like you.“
Yes — and doing so boosts response rates by up to 600%.
There are two pricing tiers, for free accounts and business accounts.
Free account pricing:
| 4×6 Postcard | 6×9 Postcard | Windowed Letter | Windowless Letter | Notecard | Giftcard |
| $1.13/ea | $1.56/ea | $2.77/ea | $2.57/ea | $2.95/ea | $2.95/ea |
Business account pricing:
| 4×6 Postcard | 6×9 Postcard | Windowed Letter | Windowless Letter | Notecard | Giftcard |
| $0.73/ea | $0.91/ea | $1.77/ea | $1.57/ea | $1.95/ea | $1.95/ea |
Every campaign is unique. Your first month includes a setup fee to build your automations. After that, pricing depends on your volume, targeting, and goals.
Let’s talk about what makes sense for your business.
Who is Thanks.io? (partner link)
We’ve partnered with Thanks.io to provide this service and offer 2 free months. Thanks.io provides the infrastructure and technology, and we provide the local marketing and design. Thanks.io is an American company, based in the good ol’ USA, and Bricks & Clicks is located in Durham, NC.
- https://tensionenvelope.com/sites/default/files/2016_mail_moments_report_may_160504_1400.pdf ↩︎
- https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
- https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
- I used to get organic web inquiries every month, until ~2015. Now it’s once a year. ↩︎
- ~60% of website visitors can be identified and added as new leads for retargeting ↩︎
- If your CRM supports Zapier ↩︎