In collaboration with the Global SOF Foundation, we successfully transitioned their outdated Drupal membership website to a modern WordPress platform. Leveraging the power of a well-coded responsive theme on the Genesis framework, we focused on enhancing the user experience, increasing membership rates, encouraging social interaction, and optimizing SEO. This post outlines the key improvements made to the website, aligning it with GSOF’s updated branding and boosting its online visibility to support their mission and goals.
Seamless Migration and CRM Integration
We seamlessly migrated the Global SOF Foundation’s old website from the DonorPro platform to WordPress, ensuring all original content and site structure remained intact. Furthermore, we integrated the new website with Membersuite CRM, streamlining membership management processes and enhancing user engagement.
Visually Appealing and Responsive Design
To guarantee an optimal user experience across all devices, we utilized a premium, well-coded responsive WordPress theme built on the Genesis framework. This design not only adapts flawlessly to desktops and mobile devices but also presents a visually appealing interface to captivate site visitors.
Focused Call-to-Action for Membership
To bolster membership rates, we introduced a dedicated “Join GSOF” section with a compelling call-to-action, inviting visitors to become members. By highlighting the benefits of membership, we aim to drive more engagement and growth for the foundation.
Prominent Display of Live Events
To provide visitors with a clear understanding of the foundation’s mission and the benefits of membership, we made the live events section more prominent on the website. This improvement ensures potential members grasp the value of joining GSOF and the exclusive access they gain.
Expanded “What’s New” Section
We enhanced the home page’s “What’s New” section, offering more content and longer blurbs to keep site visitors informed and engaged. Additionally, this enhancement aids in boosting search engine visibility through increased relevant content.
Newsletter Signup Optimization
To facilitate relationship-building and expand membership, we elevated the prominence of the newsletter signup. This enables the foundation to connect more effectively with its audience and foster a loyal community of supporters.
Streamlined Content Distribution
To maximize reach and engagement with the target audience, we established an automated content posting system to the foundation’s social media accounts. This streamlined process ensures consistent and timely content dissemination, fostering greater visibility and interaction.
Conclusion
Through the successful migration to WordPress, design improvements, and strategic SEO enhancements, we have revitalized the Global SOF Foundation’s online presence. The website now aligns seamlessly with the foundation’s updated branding, offers enhanced functionality, and provides a superior user experience. By optimizing search engine visibility and emphasizing membership growth, we are confident that the new website will effectively support the Global SOF Foundation in achieving its mission and goals.
