Warren Recruiting, a reputable boutique legal search firm, has excelled in providing specialized recruitment services since 2012. However, their existing Coldfusion-based website faced crucial challenges that affected its visibility and user experience.
Challenges Faced
- Limited Control & Delayed Updates: Warren Recruiting relied solely on developers for website updates, resulting in delays and increased costs.
- Non-Responsive & Poor Mobile Experience: The website lacked mobile optimization, leading to a subpar user experience for mobile visitors.
- Poor SEO Performance: Inadequate search engine optimization, including missing search engine-friendly URLs and meta tags, hindered their rankings on search engines.
- Outdated HTML4 Structure: The website’s outdated HTML4 structure contained excess non-semantic code, impacting loading speed and overall performance.
Our solutions were implemented in 3 phases during our ongoing relationship with Warren Recruiting.
Phase I: Website Revamp with Drupal
Migration to Custom Drupal Install
We addressed these challenges by migrating Warren Recruiting’s content to a custom Drupal installation. Leveraging Views & CCK, we crafted a visually appealing and functional website, empowering them with content control and eliminating the need for developer dependencies. This led to quicker and cost-effective updates.
Responsive Design Implementation
Recognizing the importance of a seamless user experience, we adopted a mobile-first approach. The new website became fully responsive, optimized for mobile phones and tablets, significantly enhancing user engagement and satisfaction.
Robust SEO Implementation
To improve the website’s search engine visibility, we implemented search engine-friendly URLs and added relevant meta tags. These essential SEO elements contributed to better rankings on search engine results pages (SERPs) and increased organic traffic to the website.
Phase II: Transition to WordPress
Switch to WordPress for Enhanced Functionality
After three years, we facilitated a seamless migration from Drupal to WordPress. This transition allowed us to integrate Bullhorn’s Staffing & Recruiting software for advanced job posting and applicant tracking capabilities. The user-friendly media management and administration tools in WordPress further streamlined their administrative experience.
Customized Genesis Theme Design
Our skilled designers developed a customized and speed-optimized Genesis theme that aligned with Warren Recruiting’s brand identity. This design was extended to their second website, MSLegalSearch.com, ensuring a cohesive and professional brand experience.
Phase III: Streamlined Job Posting and RSS Integration
Severing from Bullhorn and Leveraging WP Job Board by Automattic
Recognizing challenges with Bullhorn software, we expertly transitioned to the WP Job Board by Automattic format. This move enhanced the website’s functionality and simplified the hiring process, saving valuable time and resources.
Streamlined Job Posting with RSS Integration
As a final step, we integrated RSS to copy job posts between websites, eliminating the need for duplicate postings. This seamless integration not only saved effort but also improved job posting consistency.
Conclusion
Through strategic website redesign and SEO optimization, we successfully revamped Warren Recruiting’s online presence and improved their recruitment efficiency. Addressing their initial challenges, the phased approach optimized the website for organic traffic and user experience. With an SEO-friendly WordPress platform, enhanced functionality, and seamless job posting, Warren Recruiting is now well-positioned to dominate the competitive legal recruitment industry. Our ongoing support ensures their continued growth and success in the digital landscape.
