SEO Site Audits / Bricks & Clicks Marketing

Our comprehensive technical SEO audit of your website will be a gamechanger.

Our SEO site audit is a comprehensive examination and evaluation of your website’s performance and search engine optimization (SEO) readiness.

We’ll identify and fix any issues hurting your rankings, define areas for improvement, and opportunities for enhancing its visibility and performance in search engine results. We look at all aspects of on-site SEO, from site speed and structured data to indexation.

Our audit is the foundation for our SEO efforts.

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What do SEO site audits involve?

Technical Assessment

We evaluate your website’s structure, coding, and performance, including factors like speed, mobile-friendliness, URL structure, and technical issues that can impact search engine visibility.

On-Site SEO Analysis

We review on-page elements like meta titles, meta descriptions, header tags, keyword usage, and content quality. We ensure each page is optimized for relevant keywords and the content aligns with user intent.

Off-Site SEO Analysis

We examine your website’s backlinks, looking at their quality and quantity. We identify spammy links that may harm your site’s SEO and look for opportunities to build authoritative and relevant backlinks.

Keyword Research

We find the keywords your audience uses to search for your products or services. This helps create an effective strategy targeting high-demand terms. Ranking for these keywords brings in targeted visitors, ensuring your content matches what your customers seek.

Competitor Analysis

We analyze your competitors’ SEO approaches, such as keywords, content, and links to determine what they’re doing well. We focus on where they can improve because those gaps are the quickest path to outranking them.

Content Assessment

We evaluate your website’s content quality, relevance, and organization. This includes identifying duplicate content, thin content, and opportunities for creating fresh, engaging, and informative content.

User Experience (UX) Review

We assess your website’s user experience, navigation, and design elements helps ensure that visitors can easily find what they’re looking for and have a positive interaction with the site.

Local SEO Check

For businesses targeting local audiences, we verify the accuracy and consistency of NAP (Name, Address, Phone number) information across online directories and local listings.

SEO Analytics & Tracking

We review the implementation of analytics tools like Google Analytics and Google Search Console to ensure accurate data tracking and reporting.

Recommendations

We conclude our audit with a list of actionable recommendations and a prioritized plan to address identified issues and improve your website’s SEO.

Why an SEO Site Audit is Important

Skipping SEO Site Audits can lead to several negative consequences for your website and online presence:

Reduced Visibility: Your website may struggle to rank well in search engine results, making it harder for potential visitors to find your site.
Poor User Experience: Neglecting optimization can lead to slow-loading pages, disorganized content, and difficult navigation, resulting in higher bounce rates and lower engagement.
Missed Targeted Traffic: Failing to optimize your website for relevant keywords means you may miss out on attracting highly targeted traffic.
Decreased Credibility: Inconsistent or low-quality content, outdated information, or security vulnerabilities can erode trust and credibility with your audience, potentially harming your brand’s reputation.
Lost Conversions: A poorly optimized website is less likely to convert visitors into customers or leads, impacting your revenue.
Competitive Disadvantage: Neglecting SEO site audits puts you at a significant disadvantage compared to competitors who invest in regular optimization. They are more likely to capture a larger share of the market and rank higher in search results.

An SEO site audit is essential for maintaining and improving your website’s performance, visibility, user experience, credibility, and competitive edge. Neglecting to conduct these audits can result in reduced traffic, lower user engagement, missed opportunities, credibility issues, lost conversions, and a disadvantage in the competitive digital landscape.

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