Hey Neighbor – still walking neighborhoods to hand out flyers? There’s a better way.
If you’ve been relying on door hangers or hoping someone clicks your Google ad, you’ve probably noticed a problem: it’s just not working like it used to. Fewer clicks, more competition, and rising costs mean you’re spending more — and getting less.
📉 Over 50% of Google searches now end without a single click.
So what should local service pros like you do when digital ads fall flat?
Send postcards instead — automatically.
We help home service businesses like yours send handwritten-style, personalized postcards right to local homeowners — no more walking door to door. Unlike digital ads, direct mail gets opened, gets remembered, and gets results.
You can:
- Target by street, zip code, or past job sites
- Buy leads around your job sites or purchase custom, demographically precise lists
- Automate sending referral requests, follow-ups, or seasonal offers
- Trigger mailers from your CRM automatically
- Retarget website visitors by matching visitor IP addresses to names & street addresses
🔥 Bonus: Each postcard can show a Google Street View image of the recipient’s house.
This one tactic increases response rates by over 600% — because no one ignores a postcard with their own home on it.
What is postcard marketing?
It’s old-school door-to-door outreach — UPGRADED.
📬 You send personalized, trackable postcards to the right homes at the right time, without lifting a finger.
📊 You get more replies, more local leads, and better ROI.
People want mail. According to USPS, 86% of people check all their mail.1
And it works:
Why Direct Mail Crushes Digital for Home Service Pros
Big platforms like Google, Yelp, and Thumbtack are charging you to compete with the same dozen contractors in every single zip code.
And AI tools are answering homeowner questions before they ever click a link.
But direct mail cuts through the noise — and gets remembered.
When your message arrives with the homeowner’s name, their address, and a photo of their house… it doesn’t just feel personal.
It feels relevant.
And it works for more than lead generation.
Use automation to:
✅ Mail homeowners after job completions automatically
✅ Send thank-yous, drip campaigns, or seasonal offers
✅ Trigger review or referral requests
✅ Reach site visitors with a follow-up postcard4
✅ Buy leads based on zip codes, income, home age, and more
Find New Customers by Location or Buy Homeowner Leads
Already have a list? Great. If not, you can buy leads starting at just $0.05 per contact.
🎯 Search by zip code, street, or radius from a job site
🏢 Target homeowners only & avoid condos
📈 Filter by income, home type, or home age, and more
Imagine:
A roofer automatically mailing 100 homes near a completed job
A plumber sending follow-ups after a service call
A painter launching a seasonal promotion to 500 nearby homeowners
An electrician automating review requests post-service
All without walking a single door.
Know What Works & Prove It
Track scans and measure your ROI with postcard campaigns that integrate with your CRM.
Every postcard in this system has a unique QR code that leads to a personalized landing page—just like this one.
That means when someone receives your postcard, they see their name, their street, their city, and a message written directly to them. When they scan the QR code, the landing page they arrive at is fully tailored to them too.
No generic links. No wasted clicks. Every response is trackable, and every visitor’s behavior is recorded—so you can see what’s working in real time.
See who scans, what they view, and who takes the next step. It’s a complete system built for local customer conversion – not empty ad impressions.
Use personalized QR codes to:
📲 Track when someone scans your card
🔁 Trigger follow-ups, emails, or call reminders
📈 Measure your ROI down to the penny
And because the QR code leads to a landing page personalized with the recipient’s name, address, and city, you’re showing them a message that feels custom — not generic.
Every postcard interaction gets logged in your dashboard.
And yes, it integrates with your CRM. (kvCORE, GoHighLevel, Housecall Pro, Zapier, and more.)
Personalize the text on this page!
Submit the form to see how ANY name, address, & city you submit be used to personalize this page – just like your leads will see it.
Postcard Marketing Works for Home Services Like:
- Roofers & Gutter Installers
- Painters & Drywall Contractors
- Electricians & Plumbers
- Landscapers & Lawn Care Pros
- Pest Control Services
- HVAC Companies
- Pool & Spa Maintenance
- Handymen & General Contractors
Ready to Automate Your Local Outreach
Let’s chat. I’ll show you how you can stop wasting time with flyers and digital ads that don’t convert — and start getting real local leads delivered to your CRM.
📬 Book your free consultation now.
FAQ
They use realistic handwriting fonts — including AI-generated ones with natural variations and mistakes — for that handwritten feel.
There are two sizes of postcards (4×6 and 6×9), windowed letters, windowless letters, notecards, and gift cards.
Absolutely — names, cities, addresses, custom messages, even CRM tags. Just like email merge tags, your postcards can say things like:
“Hey [first name], we have a deal just for [their city] homeowners like you.“
Yes. We pull Google Street View for each recipient’s home. This increases response rates by over 600%.
There are two pricing tiers, for free accounts and business accounts.
Free account pricing:
| 4×6 Postcard | 6×9 Postcard | Windowed Letter | Windowless Letter | Notecard | Giftcard |
| $1.13/ea | $1.56/ea | $2.77/ea | $2.57/ea | $2.95/ea | $2.95/ea |
Business account pricing:
| 4×6 Postcard | 6×9 Postcard | Windowed Letter | Windowless Letter | Notecard | Giftcard |
| $0.73/ea | $0.91/ea | $1.77/ea | $1.57/ea | $1.95/ea | $1.95/ea |
Every campaign is unique. Your first month includes a setup fee to build your automations. After that, pricing depends on your volume, targeting, and goals.
Let’s talk about what makes sense for your business.
Who is Thanks.io? (partner link)
We’ve partnered with Thanks.io to provide this service and offer 2 free months. Thanks.io provides the infrastructure and technology, and we provide the local marketing and design. Thanks.io is an American company, based in the good ol’ USA, and Bricks & Clicks is located in Durham, NC.
- https://tensionenvelope.com/sites/default/files/2016_mail_moments_report_may_160504_1400.pdf ↩︎
- https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
- https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
- ~60% of website visitors can be identified and added as new leads for retargeting ↩︎
