Hey Neighbor – want more listings and buyers without wasting money on ads?
Digital ads are getting ignored, blocked, and squeezed by rising costs. Google searches are now answered by AI tools like ChatGPT and Gemini — often before anyone ever clicks through your website or listings. That means fewer clicks, more competition, rising ad costs… and less ROI.
📉 Over 50% of Google searches now end without a single click.
If online marketing is falling flat, it’s time to try something different – something that actually works.
Start sending postcards your prospects can’t ignore.
Stand out with handwritten, personalized postcards featuring your listing’s street view image, the recipient’s name, and a message that looks like it was written just for them. Unlike digital ads, direct mail gets opened, gets remembered, and gets results.
You can:
- Buy leads around your listings or purchase custom, demographically precise lists
- Automate thank you cards, birthday cards, referral requests, & more
- Retarget website visitors by matching visitor IP addresses to names & street addresses
- Re-engage past buyers & sellers
- Stay top of mind in your farm area
- Trigger mail from your CRM automatically
🔥 Bonus: Use Google Street View images of each recipient’s home on the postcard.
When you use Google Street View images of their home on the postcard, response rates jump over 600%. That’s attention digital ads can’t buy.
What is postcard marketing?
It’s the modern way to do direct mail — targeted, automated, and trackable.
📬 You send personalized, trackable postcards triggered by your CRM or lead flow.
📊 You get more replies, more appointments, more listings – and better ROI.
And unlike email or ads, direct mail gets seen AND remembered:
Why Direct Mail Crushes Digital for Realtors
Online marketing is overcrowded.
Between Zillow, Redfin, Trulia, and Google’s own listings, your voice is drowned out.
And now with AI answering questions before someone clicks, traffic to your website is drying up.
But direct mail goes straight to the door of your future client.
When it has their name, their address, a real photo of their home, and a message that feels personal and they pay attention.
It makes them stop, read, and act.
It works. And we can help you automate it.
Automate Campaigns with Your CRM (like kvCORE, Lofty, and more)
Use automation for:
✅ “Just Listed” & “Just Sold” campaigns
✅ Welcome letters & thank you notes
✅ Trigger mail when leads come in
✅ Review & referral requests
✅ Mail people who visit your website4
✅ Buy leads by zip code, income, home type, and more
✅ Use Zapier, webhooks, or native CRM automations
Find New Buyers & Sellers OR Buy Leads to Target
We can help you find new leads from scratch, starting at just $0.05 per contact.
🎯 Search by zip code, street, or city
🏢 Target homeowners or renters
📈 Filter by home value, length of ownership, income, and more
Imagine:
A realtor automating “Just Sold” postcards with a photo of the sold property
A broker retargeting website leads with handwritten mail
A new agent farming a neighborhood with local, personal messages
Know What Works & Prove It
Track scans, see engagement, and measure your ROI with postcard campaigns that integrate with your CRM.
Every postcard in this system has a unique QR code that leads to a personalized landing page—just like this one.
That means when someone receives your postcard, they see their name, their street, their city, and a message written directly to them. When they scan the QR code, the landing page they arrive at is fully tailored to them too.
No generic links. No wasted clicks. Every response is trackable, and every visitor’s behavior is recorded—so you can see what’s working in real time.
See who scans, what they view, and who takes the next step. It’s a complete system built for local customer conversion—not empty ad impressions.
Use personalized QR codes to:
📲 See when someone scans your card
🔁 Trigger automations (like follow-up texts or emails)
📈 Track conversions and ROI — down to the penny
And it can all be automated with your CRM.5 You can focus on what you do best and drip postcards and letters in a sequence or send the right message at the right time – triggered by your CRM.
See Your Own Personalized Landing Page Demo!
Fill out the form to see how ANY name, address, & city you submit be used to personalize this page!
Postcard Marketing for Real Estate Pros
This landing page is for Realtors, but we also help:
- Mortgage Brokers
- Home Inspectors
- Contractors & Remodelers
- Local Service Providers
- Dentists, Doctors, and Lawyers
- Fitness Studios
- Restaurants & Cafés
- Tutors, Coaches, and More
Let’s Talk About Automating Your Postcards
Book a free consultation and I’ll show you how to:
✅ Send powerful “Just Listed” and “Just Sold” postcards
✅ Stay in front of your farm, automatically
✅ Beat digital ads on engagement and return
✅ Build top-of-mind trust — at scale
📬 Book your free consultation now.
FAQ
They use realistic handwriting fonts — including AI-generated ones with natural variations and mistakes — for that handwritten feel.
There are two sizes of postcards (4×6 and 6×9), windowed letters, windowless letters, notecards, and gift cards.
Absolutely — names, cities, addresses, custom messages, even CRM tags. Just like email merge tags, your postcards can say things like:
“Hey [first name], we have a deal just for [their city] homeowners like you.“
Yes. We pull Google Street View for each recipient’s home. This increases response rates by over 600%.
There are two pricing tiers, for free accounts and business accounts.
Free account pricing:
| 4×6 Postcard | 6×9 Postcard | Windowed Letter | Windowless Letter | Notecard | Giftcard |
| $1.13/ea | $1.56/ea | $2.77/ea | $2.57/ea | $2.95/ea | $2.95/ea |
Business account pricing:
| 4×6 Postcard | 6×9 Postcard | Windowed Letter | Windowless Letter | Notecard | Giftcard |
| $0.73/ea | $0.91/ea | $1.77/ea | $1.57/ea | $1.95/ea | $1.95/ea |
Every campaign is unique. Your first month includes a setup fee to build your automations. After that, pricing depends on your volume, targeting, and goals.
Let’s talk about what makes sense for your business.
Who is Thanks.io? (partner link)
We’ve partnered with Thanks.io to provide this service and offer 2 free months. Thanks.io provides the infrastructure and technology, and we provide the local marketing and design. Thanks.io is an American company, based in the good ol’ USA, and Bricks & Clicks is located in Durham, NC.
- https://tensionenvelope.com/sites/default/files/2016_mail_moments_report_may_160504_1400.pdf ↩︎
- https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
- https://www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email ↩︎
- ~60% of website visitors can be identified and added as new leads for retargeting ↩︎
- If your CRM supports Zapier ↩︎
